We Have Ignition

We are proud to help two Crain veterans, Chuck Lauer and Tony Merpi, kick off a new tool for the skilled Crain Communications sales force. This blog, entitled The Best Get Better, is a community for you. Chuck and Tony will populate it from time to time with motivational and educational messages but we’re counting on you to use it to bounce ideas off colleagues, brag about a big deal you closed (and how you did it!) and share a tough call and how you handled it.
We’ll also use it to post internal and external sales training schedules. You can access it from anywhere at http://bestgetbetter.blogspot.com/.

We know today’s sales environment is extremely challenging and that your clients have more options than ever to spend their marketing dollars. Thankfully, our sales force is extremely talented and we have the utmost confidence in your abilities to develop strong relationships with these clients. At Crain, our readers always come first and our advertisers can develop great relationships with these readers through the pages, events and online offerings of our 32 titles.

As our Dad and company founder, G.D. Crain, Jr. said "In most publications, the reader sees the ad because he can’t avoid it; in the trade or technical paper, because he looks for it."

We will be visiting this blog regularly and are anxious to see your successes posted on these pages.

Regards,
Keith and Rance Crain